In addition to the imagery, we added a font that we felt was fitting because the trailer has the feel of a 'case file investigation' which is evident as we show a police car, the news report and the aparent past happenings in the woods, also the typewriter font fits well with this. We also got inspiration from the horror "misery" which incorporates of the typewriter theme.
We decided to use the slogan "They are known only as" followed by the title "The Cult" in a disjointed courier font to give a more mysterious, urban legend feel to it. We also added cast names and star ratings from magazines, in order to give a more authentic feel the poster.
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